Thursday, October 05, 2006
If your are newbie in the marketing your blog or weblog, then your should use this opprotunity to market your aset and it's also FREE from GOOGLE. Why free? This is probably makes good business sense for a long term by give away free tools and believe it, that almost all people in the world including ME want a free things. But for GOOGLE it's build up a good raport because a good PR mean a good business.
1. Google Analytics
Perhaps the premier marketing tool offered by Google. It will prove helpful to both the marketer and the webmaster. Google Analytics gives you a daily snapshot of your web site. Google Analytics analyzes your traffíc, where it comes from and what it does once it enters your site. You can monitor up to three sites for frëe.
Google Analytics is extremely valuable in analyzing your marketing funnel. It tracks all the steps leading up to your salës or checkout page. Vital information for raising your conversion rate and ROI.
2. Google Sitemaps
Webmasters can use Google Sitemaps to almost instantly place newly created pages on their site into the Google Search Index. This is an XML file that is uploaded to Google as new pages are added on your site. Needless to say this can be a valuable service for any webmaster or marketer who wants to get their information on the web quickly.
3. Google Alerts
Be notified when someone, or another site, lists your site or mentions your name. Great way to keep track of all your online activities. Great way to monitor all your online business interests and products.
4. Google Froogle
Froogle is Google's price directory! It simply lists all the cheapest prices for different products on the web. For marketers and webmasters who are promoting products, it should be studied and analyzed. Optimizing your site's content for Froogle may prove to be very beneficial.
Get top listings on Google while your shopping!
5. Google Checkout
Not exactly frëe but for those marketers who use AdWords - for every $1 spent on AdWords you can process $10 for frëe. You can also place the shopping cart logo on your AdWords ad and take advantage of the prestige and trust the Google brand name has built up.
Over time marketers may find this tool to be very effective and valuable.
6. Google eBlogger
Blogging has become vitally important to the health and functioning of your web site. No site should be without at least one blog and RSS feed. Creating a blog (online journal) on the topic of your web site or product will bring in extra traffíc and targeted customers. eBlogger is a simple frëe blogging service that even lets you publish or post your blog files to your own web site server. Keep in mind, each blog has that all important Google Blog Search bar.
7. Google Toolbar - Enterprise Version
Try the new enterprise version of the Google Toolbar for your company or business. Integrates countless features with all your employees or corporate network. These could include a common customer database, company calendar, financial news...
Keep in mind, Google also ranks every page it indexes on a scale of 0-10. While it is important to know the Page Rank of your own pages, it is even more important to know the PR of your competitor's pages. You can use the toolbar to get the PR of each page you're visiting. Extremely helpful information for webmasters and marketers to know when forming online linking or business arrangements.
8. Google Groups
Every marketer knows the importance of having a large contact list of people with a similar interest. Social networking will play an ever increasing role in your success on the web. Just look at the growing popularity of sites like MySpace and LiveJournal.
Google groups is another form of social and business networking that every marketer should be aware of and pursuing.
9. Google Adsense
One simple way to monetize your web content is to use Google Adsense. Just place the Adsense code on your site and receive a chëck from Google each month. For webmasters who are not really into online marketing (do such creatures exist?), Adsense can be a painless way to earn extra income from your site.
For professional marketers using the Adsense system can supply a tremendous amount of marketing information on the keywords in their particular niche. It keeps the marketer informed on what keywords are being bid on and how much advertisers are willing to pay.
Adsense also has an excellent real-time tracking system you can use to keep track of all your important web pages.
10. Google Writely
A recent addition to Google's stable of frëe products. Writely is a full featured online writing editor with spellcheck and great collaborating features. It also lets you publish your content directly to your blogs. One feature that may be of interest to marketers - it lets you save files in the popular download format of PDF.
Lets face it, until video takes over the web in four or five years time - the written word is still king on the net. It is the medium that markets, promotes and sells your content or products. Writely will help you write better.
Labels: Marketing/Online Revenue